STBL
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timeline

3 Months

industry

Web3

Deliverables

Brand Indentity, Visuals, Web Design, No Code Dev

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Introduction

STBL is building the first Security Abstraction Layer, a unified interface to access ETH, BTC, and SOL-backed economic security across restaking protocols.

STBL is building the first Security Abstraction Layer, a unified interface to access ETH, BTC, and SOL-backed economic security across restaking protocols.

STBL is building the first Security Abstraction Layer, a unified interface to access ETH, BTC, and SOL-backed economic security across restaking protocols.

The core of their offering is simplifying, and unifying security across restaking protocols into a single interface, and they wanted the design to emulate just that // Their goal is to simplify and unify security across restaking protocols , and they wanted the design to reflect this clarity and ease of use.

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CREATE A VISUAL SYSTEM THAT COMMANDS INSTITUTIONAL TRUST AND is APPROACHABLE TO EVERYONE ELSE

THE LOGO

The starting point was mapping out what STBL actually stands for. A protocol layer for stablecoins that links independent economies through shared standards and programmable trust.

The starting point was mapping out what STBL actually stands for. A protocol layer for stablecoins that links independent economies through shared standards and programmable trust.

The starting point was mapping out what STBL actually stands for. A protocol layer for stablecoins that links independent economies through shared standards and programmable trust.

We explored multiple concepts before landing on a single continuous, interlocking form. The reference was the atom — the smallest unit of value — where each ESS functions as an atomic building block within a larger economic universe. Individually sovereign, but designed to connect. The mark reflects that directly. A continuous, looping form that holds its structure without breaking.

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Initial logo concepts & iterations

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Initial logo concepts & iterations

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Deeper purples were chosen to make it institutional and dependable, built to appeal to the scale STBL operates at. Lighter tones bring a certain openness and approachability, making the brand accessible to retail audiences while retaining trust.

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We needed type that matched the precise, structured, and geometrical mark. The goal was legibility that holds across every brand touchpoint, from technical documentation to top-level brand moments.

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Brand DNA // Research

For STBL, this involved thoroughly exploring their industry, analyzing competitors, identifying trends, and recognizing what seemed excessive.

For STBL, this involved thoroughly exploring their industry, analyzing competitors, identifying trends, and recognizing what seemed excessive.

For STBL, this involved thoroughly exploring their industry, analyzing competitors, identifying trends, and recognizing what seemed excessive.

We also focused on how users engage with similar products. What resonates, what confuses, what remains memorable. All of this contributes to creating a brand that feels approachable, reliable, and easy to understand.

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Initial logo concepts & iterations

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Initial logo concepts & iterations

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Initial logo concepts & iterations

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Initial logo concepts & iterations

Brand Elements

The brand elements visually tell the story, the vision, and what makes STBL different from traditional stablecoins.

The brand elements visually tell the story, the vision, and what makes STBL different from traditional stablecoins.

The brand elements visually tell the story, the vision, and what makes STBL different from traditional stablecoins.

The globe made from tiny dots became the headline element. Each dot represents an individual unit, and together they form the larger ecosystem. It's a direct translation of how STBL works: independent pieces connecting to build something unified and global. The atom in orbital motion brought in momentum. It's a visual loop that mirrors how value moves within the system. Continuous curved lines and dotted lines were added too, suggesting an element of connection. Dotted lines reference the underlying structure: modular, repeatable, built to hold as the system scales.

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Conversion Rate

14.5x

Raised

$3.4M

Twitter Growth

580%